Starting an online business has its challenges, but if you can make your customers happy, the rewards can be amazing. How do you navigate these challenges?
What are some of the most difficult parts of starting an online business? Let’s take a look at three common challenges and how you can overcome them to ensure your success.
1-Starting A Blog
Starting a successful blog isn’t easy. You’ll need to find your niche, create great content and attract people to read it. It takes time, effort, and money — but it can be done. Start by writing down all your ideas for how you would launch a new site, including potential topics and monetization models.
Look at other websites in your field for inspiration as well as what hasn’t worked out so well (and why) so that you can avoid similar mistakes in your plan.
2-Starting On WordPress
WordPress is a user-friendly platform that makes it easy to start your own website. It has many features that can be used to create blogs, brochures, and other marketing material. However, creating a site on WordPress alone isn’t enough – you need to think about traffic generation and conversion as well.
One of the best ways to generate traffic when you’re just starting out is through search engine optimization (SEO). If people can easily find your website through search engines like Google and Bing, they’re more likely to check it out.
3-Starting A Blog On Any Other Platform
Platforms like WordPress, Tumblr, and Squarespace are great for getting started. They have lots of free themes and templates, easy-to-use blogging features, and reasonable pricing plans to get you rolling with your own custom domain name.
If you’re thinking about starting a new website that will eventually become a full-blown online business, make sure it’s on one of these platforms first! You don’t want to learn how to build websites when you already have your hands full just trying to grow traffic.
But once your site is established and has some momentum, then it might be time to think about moving off of one of these popular platforms onto something more powerful—like a dedicated server or even your own VPS (Virtual Private Server).
4-Starting A Vlog
If you want to start a vlog, it’s not as hard as you may think. But before you get started, it’s good to consider how often you plan on posting and what your purpose for having a vlog is.
If your primary reason is for entertainment and fun, I recommend setting up a YouTube channel rather than creating a full-on website with your own domain name. If your main goal is to build authority in your industry and offer valuable information that can help others, then creating an entire website around your topic makes more sense (and can also be monetized through Google AdSense).
It should be noted that creating a website (with its own domain name) requires more time and resources than opening up a free account on YouTube.
5-Choosing Topics And Niches
Coming up with a niche is arguably one of the most important decisions you’ll make when building your website or app. By choosing a specific topic or industry to write about, you can create content that is much more likely to resonate with your target audience and have them return again and again.
It’s also important to make sure that your site fits into a specific niche, rather than marketing yourself as a generalist writer who can do anything.
6-Setting Up Your Social Media Accounts (Linkedin, Twitter, Instagram, Facebook Etc.)
Setting up your social media accounts can be time-consuming, but it’s important to have at least one account for each network.
It might take you a week or two to get everything set up and running, but that initial work will save you headaches down the road. For example, if you don’t set up a LinkedIn page now, how will people find you when they want to do online business with you in six months? Now is better than later.
7-How Much Time It Takes Each Day To Keep Up With All Your Social Media Accounts
It’s easy to think that managing social media only takes a couple minutes here and there, but those small chunks of time quickly add up. Think about how many tweets and Facebook posts it might take just to keep your feed active.
This can really add up! If you spend even 10 minutes per day on social media, that adds up to more than three hours per week—or almost 17 hours per month! Multiply that by 12 months in a year and you’re looking at more than 200 hours spent on social media every year. No wonder some people feel like they don’t have enough time in their days!
8-Tools You Can Use (Hootsuite, Buffer, etc.)
If you’re new to social media and need a few tools that make it easier, check out Hootsuite, Buffer, and Tweetdeck. These can help you schedule your social posts so they go out automatically at times when your followers are most active on social media.
You can also take advantage of free tools like Tailwind to help pin your photos to Pinterest! A lot of people don’t realize how important Pinterest is for driving traffic back to your website or blog.
It may not be as popular as Facebook or Instagram, but there is still a ton of traffic being driven by Pinterest every day. (For more info on how to leverage Pinterest for business purposes, check out our post: How to Drive Traffic with Pinterest.)
9-Handling Negative Feedback
There are three steps to dealing with negative feedback: accept it, analyze it, and respond to it. Accepting criticism is crucial—don’t try to push past or ignore any bad reviews.
Analyze them and understand why people had a bad experience with your product or service, and think about how you can respond better in future endeavors.
If a customer didn’t get what they wanted from a shopping experience, then provide them with something extra next time to make up for any inconvenience.
10-Finding Out What Works For You And What Doesn’t Base On Your Analytics Data
One of the challenges of running a website is understanding your audience. While there’s no foolproof formula for success, measuring where your traffic is coming from and what type of people you’re attracting can give you insights into how you should tailor your site to appeal to these specific visitors.
For example, if most of your traffic comes from mobile devices rather than desktop computers, then optimizing content for mobile users will likely improve how successful your site is overall.
11-Keyword Research And Picking Keywords That Have Low Competition And High Search Volume
Keywords that have high search volume but low competition can sometimes be a great source of the traffic to your site, even though they don’t actually convert as well as keywords with a lower search volume.
In addition to having a high search volume, you also want to pick a keyword that has low competition so you can increase your chances of ranking for it. Use tools like Google AdWords Keyword Planner and SEMrush to see what kind of competition you’ll face when trying to rank for certain keywords in your niche.
You can use these tools to get more detailed data about how many people search for certain keywords each month, how hard it will be to rank on page 1, and how much traffic those keywords could send you over time.