Social media platforms are great ways to connect with customers and share your business’ offerings. In addition to the big players like Facebook, Twitter, and Pinterest, there are many other platforms that can help you connect with customers and grow your business faster than ever before, no matter what industry you’re in. Here are the top 7 social media platforms for business.
What Are The Top 7 Social Media Platforms For Businesses, And Why
There are a variety of ways businesses can use social media platforms to grow. Each platform offers different features, capabilities, and audiences that can be tailored to meet your needs. But when it comes down to it, these top seven platforms offer great options for every business on any budget.
LinkedIn: If you’re looking to connect with other businesses and influencers, then LinkedIn might be your best bet. This professional networking site allows users to showcase their skills, build professional relationships and search for jobs all in one place—and over 332 million people around the world do just that.
To get started with Twitter, follow these steps:
- Create an avatar that represents you and your brand by uploading a photo or choosing one from the library of images (in the settings section of your profile)
- Customize your profile by adding a bio, link to the website, and add in links to any other social media accounts that might be relevant
- Find people and brands who share some interests with you or have audiences that match up with yours.
Some things to be aware of when using this platform are that it might not be best for companies looking to reach young people or those who don’t have a formal office space. There are other platforms, like Instagram and Facebook, that would be better options.
LinkedIn is a good platform if you’re in the professional world and want your business to be seen as more credible.
This growing platform is a leading site and a place where you can promote your company or brand in an original and engaging way. It enables you to connect with other businesses and show off what your company has to offer.
You could post photos of products, your office, famous clients, or even just ‘behind-the-scenes’ shots of what it’s like working at your company.
In order to use Facebook effectively, you will need to create a fan page and you should also make sure that you have clear and consistent branding across all platforms.
You can’t send a message from your personal profile, but there are ways around this. You’ll be able to add links to posts on both Twitter and Facebook. Instagram: Instagram is one of the most popular platforms for businesses with visual content such as videos or photos.
It’s a great way to interact with customers through providing behind-the-scenes looks at products or company events, as well as customer service via direct messages on the platform itself.
Snapchat
Users who sign up for the app will receive notifications of your content as well as other offers from your company, which can help you generate leads or promote your product.
What are the top seven social media platforms? The top seven social media platforms include Facebook, Twitter, LinkedIn, Instagram, YouTube, Snapchat, and Pinterest.
If you’re looking for more customers, consider creating a board on Pinterest that shows off the different ways your product or service can be used. For example, if you sell furniture online, create boards with DIY projects that show off how people have used your furniture in their homes.
This will not only increase traffic on your website but also attract new potential customers who are interested in the types of DIY projects shown on your boards.
Youtube
The video giant is more than just a place to post your cat videos and viral sensations. It’s also an extremely powerful marketing platform that businesses are only starting to discover and harness. Brands can create a YouTube channel, upload pre-recorded content, or use live-streaming technology to reach their audience through Google-owned YouTube.
And YouTube isn’t the only Google platform on this list of top 7 social media platforms for business: its search engine, Android operating system, and Gmail platform all rank high on the list too.
What Are Some Of The Tips For Using Social Media To Grow Your Business?
- Choose the platform that is best suited to your target audience
- Find the right people to share your content
- Be consistent with your posts and post regularly
- Promote yourself or your product on other social media platforms
- Engage with other users by commenting, liking, and replying to their posts
- Be creative when you share content – do not just post text posts or links, but consider video, images, infographics, and slideshows as well
Should A Business Use Multiple Social Media Platforms?
A lot of people are now using multiple social media platforms to promote their businesses. You’ll have the most success if you focus on the platforms that your target audience uses the most, but keep in mind that posting on all of them will make it more difficult to put out quality content regularly.
This can lead to social burnout and lower engagement rates with followers.
Conclusion
We’ve covered seven of the most popular platforms and what they do best. If you’re not sure where to start or which platform is best for your business, this list should be a good place to begin your search.
It’s important to have a presence on all platforms, but don’t feel like you need to spend hours there every day. Choose one or two that work best with your industry and focus on those, tailoring the content based on the audience and goals you want to reach.
