So you want to start an online clothing business, but you don’t know where to start? Whether it’s to supplement your income, or as a full-time venture, starting an online clothing business requires careful consideration and planning, but the rewards can be great when done correctly.
And if you live in the UK and are trying to figure out how to start an online clothing business here, there are a few things to consider that differ from other countries. Here’s what you need to know about starting an online clothing business in the UK.
Knowing what people are wearing is crucial if you want your company’s online clothing business to sell. We can only predict so far into the future, but look at how items that once were popular are making a comeback.
It could be argued that fashion trends recycle every 20 years or so, and predicting what’s next will give you a leg up when it comes time for you to set up shop and develop your wares. To see what we mean, check out these 10 most-searched-for fashion trends from Google—and notice which ones make their way back onto our list each year.
If there’s something timeless about them (like leopard prints), you should use those as inspiration for new designs moving forward. If not, consider dropping them from your collection altogether!
2-Compete With Established Brands
This will be a challenge, but if you have excellent content, competitive prices, and unique features, there’s no reason why you can’t compete with established brands. Research their target markets and try to segment them differently.
Use social media, blogs, and email newsletters to reach out directly and build up a loyal following of potential customers. If they like what they see, they may even become advocates for your brand. Brand loyalty can go a long way toward establishing credibility as well as helping convince prospects that your online clothing business others are worth buying over competing products.
For more information on starting an online clothing store, read our Start An Online Clothing Store – Beginners Guide.
women aged between 15 and 35 years old. They will want stylish products with a sense of fun, but which are reasonably priced. They want stylish clothes they can mix and match easily and expect to find something that appeals to them every time they visit your store.
They also appreciate being able to take advantage of special offers such as discount codes and special promotions. Some have been through periods when their family’s income was tight, so cost is important (but style is still more important!).
They’re busy: just like you, they have jobs outside of looking after their kids or going to school, so they’ll want things delivered quickly without any fuss or stress!
Finding out what people are actually searching for helps you find product gaps and new opportunities. The easiest way to do keyword research is by using a tool like SEMRush or Google’s Keyword Planner.
You should also spend some time looking at sites that have high organic search traffic and see what they’re ranking for. Once you have keywords in hand, write an extensive list of long tail keywords (5-10+ words) related to your focus topic and look for areas of opportunity.
If you find it hard to come up with lots of long-tail keywords by hand, consider using tools like Ubersuggest or Google’s Autocomplete feature.
If you’re planning on starting a fashion business, you probably already have a good idea of what kind of clothes and accessories you want to sell. The next step is figuring out how those clothes will be displayed on your website.
This step can take some time and effort, so it’s important that you do your homework first! Whether you design your own site or use something like Shopify, it’s a good idea to browse around and see how other sites lay things out.
Keep track of details like the color scheme, fonts, images, and overall style—and above all else make sure everything is consistent. A lot of customers look at not just what they want to buy but also how it looks when displayed on-screen before they make their decision.
The first thing you need to decide is whether you want to work as a wholesaler or retailer. If you choose wholesaling, then you will be offering products at wholesale prices and keeping any profit that is left over after paying for your product and shipping.
Working as a retailer means buying items from other wholesalers or manufacturers, reselling them at retail prices (usually more than what it cost for you to buy them), and keeping any profit left over after paying for your product and shipping costs.
Wholesaling usually involves less investment but carries higher risk because some So you want to start an online clothing business, but you don’t know where to start? Whether it’s to supplement your income, or as a full-time venture, may not pay on time or at all if they do not sell their products quickly.